- Category:
Metaverse, VR/AR, WebGL
- Software:
Unity (HDRP), Pixel Streaming, Photon
- Service:
Metaverse Development
- Client:
Global Retail Group
- Date:
December 6, 2025
MallVerse: VR & WebGL Social Commerce
MallVerse is a defining example of the “Open Metaverse”—a persistent 3D social hub where e-commerce meets multiplayer gaming. Powered by Unity’s High Definition Render Pipeline (HDRP) and cloud pixel streaming, it delivers console-quality visuals to any device, allowing users to shop, socialize, and attend virtual concerts without high-end hardware.
Experiential Retail
The future of shopping isn’t a grid of thumbnails. It’s walking into a digital flagship store with friends, trying on physics-based digital fashion, and attending a product launch event in real-time.
Challenge & Solution
The Challenge: “Metaverse” projects often suffer from two extremes: they are either low-fidelity cartoon worlds or require expensive gaming PCs to run. Brands wanted a high-fidelity environment to showcase detailed products (luxury watches, sneakers) but needed it to be accessible to the mass market via standard web browsers.
The Solution: We engineered MallVerse, a cloud-rendered Unity simulation.
Pixel Streaming
We utilized Pixel Streaming technology to render the heavy Unity HDRP graphics on cloud servers and stream the video feed to the user’s browser. This allows a photorealistic experience on a simple laptop or smartphone.
Impact:
- Zero download/install required
- Ray-traced lighting and reflections
- 60 FPS performance on mobile
Final Result
MallVerse has redefined the digital storefront, hosting major brand activations and virtual concerts.
20 min Dwell Time
Average user session time reached 20 minutes, vastly outperforming the 3-minute average of traditional e-commerce websites.
12k Phygital Sales
Over 12,000 transactions involved bundled physical and digital goods, validating the hybrid commerce model.
Cross-Platform Reach
80% of users accessed the high-fidelity 3D experience via mobile browsers, proving the viability of pixel streaming technology.
MallVerse proves that the metaverse is not just a destination, but a new layer of the internet.
